Published on
September 30, 2025
By: Paramita Sarkar
Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH), a global leader in the cruise industry, has announced the launch of its much-anticipated Loyalty Status Honoring Program. This new initiative will enable guests to have their loyalty status recognised across the company’s three renowned brands: Norwegian Cruise Line®, Oceania Cruises®, and Regent Seven Seas Cruises®. Starting from 15th October 2025, the program allows guests to enjoy exclusive perks and rewards earned on one brand when sailing with any of the three brands.
The Loyalty Status Honoring Program provides a seamless way for guests to explore the full range of cruise experiences offered by Norwegian Cruise Line Holdings Ltd., all while enjoying the benefits of their hard-earned loyalty status. With over 34 ships and more than 700 destinations worldwide, this program allows travelers to unlock new ways of cruising across the brands while receiving the recognition and privileges they deserve.
Bringing More Opportunities for Loyal Guests
Under the new program, members of Latitudes Rewards®, Oceania Club®, and Seven Seas Society® can have their loyalty status honoured at the closest corresponding tier when sailing with any of the three brands. Whether it’s indulging in gourmet dining with Oceania Cruises, experiencing luxury all-inclusive cruising with Regent Seven Seas Cruises, or enjoying exciting voyages with Norwegian Cruise Line, guests can rest assured their loyalty status will be recognised across all ships and itineraries.
“We’re committed to rewarding the loyalty of our guests,” said Harry Sommer, President and CEO of Norwegian Cruise Line Holdings Ltd. “With the Loyalty Status Honoring Program, our guests can experience more of what makes each brand special while still enjoying the recognition and rewards they’ve earned, no matter which cruise line they choose.”
A Commitment to Rewarding Loyalty and Brand Exploration
This innovative program is part of NCLH’s broader Charting the Course strategy, which aims to strengthen guest loyalty while encouraging travelers to explore the distinct offerings of all three brands. The program not only provides greater flexibility for loyal customers but also enhances their overall cruise experience by ensuring the benefits of their loyalty status follow them, regardless of the brand they sail with.
With 34 ships cruising to a wide variety of exciting destinations worldwide, the Loyalty Status Honoring Program gives guests more options and greater opportunities to enjoy the unique features of each Norwegian Cruise Line Holdings brand. From the energetic spirit of Norwegian Cruise Line’s offerings to the refined elegance of Oceania Cruises and the all-inclusive luxury of Regent Seven Seas Cruises, there’s something for every type of traveler.
Key Program Highlights:
- Recognition Across Cruise Brands: Loyal members can now enjoy their rewards and status across all three brands, making it easier to explore more while receiving exclusive benefits.
- Elevated Guest Experience: Whether on a thrilling adventure with Norwegian Cruise Line or a luxurious getaway with Regent Seven Seas, guests can be confident that their loyalty is valued.
- More Ways to Explore: With access to 34 ships and over 700 destinations, guests have a vast array of itineraries, vacation styles, and experiences to choose from across the NCLH portfolio.
- Commitment to Loyalty: This program reinforces NCLH’s dedication to rewarding its most loyal guests and offering them the opportunity to discover the exceptional offerings of each brand.
How It Works
Guests who are part of Latitudes Rewards®, Oceania Club®, and Seven Seas Society® will be able to access their status benefits when booking cruises with any of the three brands. The program’s first eligible sailings begin 15th October 2025. Guests can start requesting their status recognition immediately, ensuring they receive the loyalty rewards they’ve earned no matter which brand they choose to sail with.
For more information, including eligibility details, terms and conditions, and specific benefits, guests can visit the loyalty program pages for each of the three brands: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.
